Hey Melbourne Hospo Legends!
CAPTURING CREATIVITY will see bartenders around Australia being exposed to The Art of Campari in the back end of 2020.
The Campari Academy Team will be presenting a new approach to the history and production of Campari, with a focus on the people, the secrets and the extremely important connection with creativity and the role that the Creative Arts have had on bringing the Bitter Campari story to the world. The revolutionary creation and artistic collaboration that is CampariSoda will also be brought into the spotlight, together with a look at the impact that Futurism had on the world of mixology.
Gaspare Campari single-handedly created the Bitter Aperitivo category 160 years ago when bringing his namesake brand to life. Throughout its history, Campari has always championed and pioneered the use of Creative Art in our marketing campaigns and the brand is always finding new ways to collaborate with artists to continually tell our story.
Throughout the session, bartenders will be inspired by artworks that revolutionised the role of advertising, having a complete understanding of what makes Bitter Campari unique (at least for what we can disclose with you) and be exposed to the creativity that brought this brand to be what it is today.
Date: Monday January 11th
Where: Capitano, 421 Rathdowne St, Carlton
Time: 1:30 – 3:00pm
Luca and The Campari Academy Team